Your oven plays an invaluable role in the baking process but is often taken for granted. You can make your baked goods even better by fully understanding your oven. These tips and tricks can help. Do not improvise. If the recipe says to bake something at 350 degrees for an hour — but you only have…

Just as creative writing is an expression of artistry, so too is baking. When we enter the kitchen, we put our imaginations to work. We call upon our passion and ingenuity. We want to engage our “audience,” if you will, and we want the finished product to inspire people. If those analogies aren’t enough for…

Halloween is right around the corner, and that means ghosts and ghouls are upon us. Throw some werewolves and zombies in the mix, and this is the stuff of nightmares. But as bakers, we can experience nightmares any time of year. If something goes awry when we bake, the results can be, well, spooky. Here’s…

Some of our past blogs have focused on outside-the-box baked goods, such as those made with exotic fruits. But sometimes it’s good to go back to the baking basics — items like chocolate cupcakes, blueberry muffins and, of course, pound cake. For many of us, pound cake brings back sweet memories. It’s an irresistible favorite…

With summer in the rearview mirror, it’s a good time to celebrate that iconic experience known as summer camp. Because where else can you practice archery, ride a zip line, sing around a campfire, and enjoy nightly s’mores, all in the same week? And in honor of those nightly s’mores (and other sweet treats for…

There has been study after published study about what the generation known as millennials want. Perhaps this is because they are somewhat difficult to pin down — is it true that they don’t want to work hard or that they value hard work? — but more likely it’s because they wield so much influence. Food…

Just as cheese puffs and cereals with fluorescent colors aren’t found in nature, neither are some of our go-to baking ingredients (Case in point: Does food coloring grow on trees? How about margarine?) Consumers, and by extension, bakers, are continuing to embrace the clean label food movement, opting for a short list of ingredients with…

They’re not Baby Boomers, and they’re not Millennials. As a result, they don’t always get the attention they deserve, but they are unique. They may have been latchkey kids and played with Ataris. They probably watched Saturday morning cartoons and grew up with the original "Star Wars" movies. And in terms of food, they were…

Aloha, fellow bakers! In this week’s blog, we examine one of the latest trends in baking, and right now tropical-inspired baked goods are enjoying their 15 minutes of fame. So whether you’ve got an upcoming potluck invitation to a Hawaiian luau or not, you can’t go wrong with the following: Pineapple Upside-Down Loaf. This classic…

Here at Welcome Home Brands, we celebrate both outside-the-box baked goods (tangy currants as a go-to fruit and/or goat cheese frosting) as well as the staples of baking (hello, blueberry muffins). Since the U.S. Department of Agriculture deemed that the month of July is National Blueberry Month, and since July 11 is National Blueberry Muffin…